PropellerPREMIERMEMBERSHIP GROWTH PLAN · CONCEPT PREVIEW

The Busyhead Project

ACTIVATE THE BUSYHEADS.
GROW MEMBERSHIP.
BUILD LASTING SUPPORT.

Bring fans closer to Noah and to each other while making mental healthcare accessible for all.

Noah Kahan with Propeller winners
Noah Kahan with Propeller winners
MEMBERS WITH ACTIVE ACCESS7,955

Verified September 11, 2026 at 10:19 a.m. CDT. Snapshot; automatic refresh pending.

What this count includes

Propeller’s Busyhead membership records with paid access, across monthly and annual plans. Includes cancelled memberships until paid access ends. This is an access count, not a count of subscriptions set to renew. Source: Propeller Stats, Busyhead cause 35043.

Give members more reasons to stay connected. Give them more reasons to stay.

12-month recurring donor goal

25,000active recurring donors

$231,250–$275,000 monthly equivalent
Depending on the monthly/annual mix. Projected gross giving before fees.

$11 / month

or

$111 / year

RetainAcquireWin backGrow annual
Start with the next steps
01

LET’S START WITH
THE NEXT THREE MOMENTS

Our recommended starting plan. We’ll agree on owners, timing, and costs together.

01
SEPTEMBER 16

Keep London members involved.

Ask Noah to record a short welcome and thank-you video for members as the London sweepstakes ends. Send it with current benefits, an impact story, and Busyhead 101.

THE ASK

Noah: record a new member video. Busyhead: approve the email and action, and share one approved impact update.

Owners, timing & fallback

Noah: member video. Busyhead: content approver. Propeller: email, action, and scheduling.

Proposed approval: September 14.

If Noah’s video is delayed, send the message and available action on time.

02
OCTOBER 10

Make the mission tangible.

Pair existing content and merch items with a meaningful action for World Mental Health Day.

THE ASK

Choose the unreleased content and merch rewards. Confirm permissions, inventory, and a nonprofit action.

Owners, timing & fallback

Busyhead: asset and inventory owners. Propeller: member moment and fulfillment.

Proposed lineup confirmation: September 25.

Existing merch and approved content can carry this moment.

03
DECEMBER 1

Invite fans into the year.

Plan a Giving Tuesday invitation with a clear annual offer and proof of the work.

THE ASK

Name a planning lead and agree when to confirm the offer and promotional channels.

Owners, timing & fallback

Busyhead: planning lead. Propeller: offer, creative, and campaign plan.

Proposed planning check-in: October 1.

Use the existing club page if the new site isn’t ready.

All dates and commitments proposed for discussion.

02

WHAT MEMBERS GET

Members give monthly or annually. We keep them involved with benefits, redeemable points, and meaningful ways to help.

Join monthly or annuallyUnlock member accessReceive Propeller pointsSelect Rewards

Rewards

Redeem your points

Use points for available merch, tickets, and collectibles.

Noah Kahan

Access

Only available through membership

Enjoy exclusive content and perks from Noah, such as videos, playlists, tour pre-sales and merch discounts.

Flyaways

A chance to win

Use points for entries into major tour and festival experiences.

Noah Kahan with Propeller winners

Impact

See what you make possible

Get updates from supported nonprofits and stories from fellow members.

EARN MORE POINTS BY TAKING ACTION

No additional gift needed.

Learn

Busyhead 101 + local nonprofit courses.

Act

Sign petitions or volunteer with local partners.

Connect

Follow on Instagram + TikTok.

03

A SIMPLE RHYTHM
ALL YEAR LONG

12
EVERY MONTH

Keep members connected.

  • A short impact story + member moment
  • One relevant action or volunteer opportunity
  • Available content or access perks
  • Consistent social + digital promotion
4
EVERY QUARTER

Make a bigger moment.

  • A drop of new points rewards
  • One major flyaway sweepstakes
  • A fuller impact update
1
ONCE A YEAR

Run a major giving drive.

  • Giving Tuesday + year-end membership drive
  • Artist + Propeller promotion
  • A strong annual sign-up offer
04

SHOW THE WORK.
KEEP PEOPLE CONNECTED.

Make the impact a reason to stay, from the first member message onward.

A SMALL MONTHLY ASK. AN ONGOING CONNECTION.

Propeller packages. Busyhead approves.

Show the difference

One supported nonprofit, one approved result or progress update, and what comes next.

Offer a way to help

Connect Busyhead 101 to a relevant action or volunteer opportunity.

Celebrate the people

Share an opt-in member story or a question answered by the Busyhead team.

05

LAUNCH AN ANNUAL OFFER
ON GIVING TUESDAY

202612.01

Invite fans directly into Busyhead membership on December 1, with a coordinated push through year-end. Aim to launch alongside the new Propeller site.

Noah + Busyhead

Invite fans through Noah, KahanHQ, and Busyhead. Coordinate posts, email, text, and club links.

Propeller

Feature Busyhead. Support the campaign with email, social, and paid promotion. Promote Premier Rewards.

Add a Giving Tuesday bonus to the annual offer

Lead with the premium annual item. Propose an additional bonus like a limited patch + extra points for the launch. Existing members can redeem points for the patch too.

06

THE DETAILS,
WHEN YOU NEED THEM

Keep the next steps simple. Open the supporting plans as we work through each decision.

The annual offer and what needs confirming

ONE STANDOUT PERK
FOR A YEAR OF SUPPORT

Give every new annual member one exclusive premium item. Keep it available year-round so there’s always a compelling reason to choose annual.

  • Premium Busyhead tee
  • Signed vinyl
  • Exclusive collectible

Your team chooses.Choose one item, then confirm quantity, cost, and fulfillment.

EXAMPLE ANNUAL OFFER

Join for a year. Get an exclusive premium Busyhead tee.

The core annual perk stays available all year.

Welcome and win-back

Day 1 · You’re in.

A welcome from Busyhead, with a personal video from Noah when ready.

  • Your benefits and current rewards
  • The 2025 impact report
  • Volunteer opportunities + Instagram and TikTok

Week 1 · Meet the mission.

Help members understand the work they’re supporting.

  • Busyhead 101
  • Meet a local nonprofit partner
  • Take an action and earn points

Week 2 · Find your first reward.

Make the value of membership easy to see.

  • See your points and available rewards
  • Explore member content
  • Preview the next drop

Day 30 · Here’s what’s next.

Show members what they can look forward to.

  • The next member moment
  • A story of impact
  • A new action or volunteer opportunity

BEFORE CANCELLATION

Give members a reason to stay.

Add a save step during cancellation with a clear reminder of their membership benefits and an optional offer of extra points and/or sweepstakes entries.

Show what they would lose access to.

Name the specific member-only content, rewards, and confirmed upcoming access available to that member. Explain when access ends. Use the actual benefit names and dates.

Offer a reason to keep giving.

Offer extra points and/or eligible sweepstakes entries for continuing membership. Confirm the amount, eligibility, and terms before launch.

Keep the choice clear.

Let members continue cancelling easily. Distinguish future member access from entries already earned, and explain any effect on their existing points accurately.

Measure what lasts.

Track offers accepted, completed cancellations, and successful renewals after a save.

Proposed flow for implementation. Benefit details and incentive terms to be confirmed.

BRING FORMER
MEMBERS BACK.

They already chose to support Busyhead. Show them what’s new and give them a clear reason to return.

DAYS AFTER CANCELLATION

30

Show the impact. Share what’s new.

Lead with an approved impact story, then introduce the latest member benefits and upcoming moments.

60

Rejoin. Get bonus points.

Example: 500 bonus points toward rewards or flyaway entries when you rejoin. Choose annual and receive the premium item too.

90

Reconnect to the mission.

Share an impact story and a direct invitation to rejoin.

Track reactivations and successful renewals.

More reward, access, and impact ideas
Merch & collectibles

Select a small quarterly lineup from this inventory.

Busyhead + Noah

  • Exclusive patches, postcards, and stickers for key moments
  • Tour Polaroid + exclusive sticker
  • Busyhead and Noah merch
  • Signed or unsigned Noah vinyl
  • Tour keepsakes: setlists, posters, and postcards, signed or unsigned

Brand partners + future releases

  • Noah × Culture Pop cases
  • Ranger Station candles and signed or unsigned car fresheners
  • Reserved products or PR packages from future collaborations
  • Reserved influencer and superfan boxes around releases

Production + fulfillment

  • Busyhead supplies existing inventory. Propeller can produce exclusive items.
  • Seek donated products from brand partners.
  • Propeller handles fulfillment; hard costs are billed to Busyhead.
Tickets & experiences

Reserve specific quantities when shows and access are confirmed.

Tour + festivals

  • 2027 tour GA tickets
  • Tour VIP: meet-and-greet, tickets, or side-stage access
  • Out of the Blue 2027 GA and VIP experiences
  • VIP access at Noah’s festival performances
  • Reserved VIP and superfan event passes

Quarterly flyaways

  • London O2 through September 15
  • Out of the Blue, timing to confirm
  • Nashville during the 2027 spring/summer tour, if confirmed
  • Other tour and festival performances
Content & member access

One member moment each month, planned around Noah’s schedule.

Recurring perks

  • Monthly call with the Busyhead team
  • Quarterly Spotify playlist from Noah, the band, or the team
  • One soundcheck livestream per year
  • 2027 tour pre-sale access
  • 15% official merch discount

From Noah’s world

  • Studio photos and video; acoustic performances
  • Tour BTS, backstage routines, city guides, and band takeovers
  • Unreleased demos and live audio or video
  • Early music access and shoot BTS
  • Seasonal, mental health day, and New Year thank-you messages
Impact & member stories

Short monthly stories, with a fuller report each quarter.

Show the work

  • Mental health milestones, stories, and thank-yous
  • Shareable graphics and social posts
  • Video updates from Noah and supported nonprofit leaders

Show the people

  • A member spotlight in every impact update
  • A monthly Busyhead Instagram member spotlight
  • Stories from members volunteering and taking action
How we’ll measure progress

Members staying involved

Successful second payments, retention by signup group, action participation, and engagement with impact updates.

Support reaching the work

Giving collected, net proceeds, grants distributed, and approved nonprofit results, each with its own date and source.

Propeller

Club setup, campaigns, member messages, fulfillment, and reporting.

Your team

Content, inventory, access, and approvals.

After our conversation: each agreed item gets a named owner, due date, confirmed scope, and fallback. Fulfillment hard costs are billed to Busyhead.